The internet is a big place, and for your website to thrive in it, a good user experience is paramount; but what exactly does this mean?
While UX and UI (user interface) are considered different things, it’s common to see the terms used interchangeably. The UI influences the UX, and the desired experience dictates how the UI must be designed. So, the UX is a kind of “plan of action” regarding use cases, while the UI is the visual implementation of your platform.
As the experts at Brain Box Labs put it, “Attracting customers can be a challenge, and it takes a winning UX design as well as a multifaceted engagement strategy to convert those prospects into repeat customers” (https://brainboxlabs.com/services/web-application-development).
UX Designers aim to streamline your website, making it easier for users to find what they’re looking for or do what they want to. They strive to create a tailored experience to provide a more pleasurable interaction. They consider the users’ preferences and feelings, accessibility, and usability.
Dedicating resources to UX design in the initial stages of your project is essential to save money in the long run. Don’t wait to start worrying about it when your project is more developed. You might have to redo and change some aspects that you could’ve avoided had you paid attention from the start.
Advantages of Hiring UX Specialists
Reduce Development Costs
Designers will create prototypes to simulate the final implementation of features. They save time as the developers don’t need to implement every functionality from the start. Prototyping helps you estimate the time required for tasks with more precision. It’s also perfect for trying out mock versions of the final product to see what’s right for your website and what isn’t.
Usability testing distributes these prototypes to outside users. By getting earlier feedback, you can adjust to it before releasing new content.
When you’re testing your product, biases may guide your opinion. Having external points of view can help you understand how users will see and use your website. You can even save on user support costs by having a streamlined, easy-to-use interface.
Increase Your Reach and Revenue
Nowadays, many different sites provide the same services. You need to stand out more than ever and deliver a better experience than your competitors.
UX design helps birth a quality product, which will please your customers and increase conversion and brand loyalty. It also helps boost your page’s SEO, so search engines like Google rank it higher, and it becomes more visible to potential customers.
You shouldn’t underestimate the power of UX. It’s an excellent investment if you’re planning long-term. When done correctly, it can lead to reduced expenses, increased traffic, and user retention. Make sure to stay in the loop, always considering your clients’ feedback.
It’s best to start planning your UX early on, but if you have an ongoing project, you can hire a UX designer to improve it.