What are the biggest digital marketing trends for 2020? More—as in more influencer marketing, great content, more web video and a good amount of what will get online shoppers connected with your brand on the web.
Here are top digital marketing trends that you must think about putting your time and resources to ensure success in 2020.
Social Influencer Marketing
Influencer marketing has turned into becoming more customized. As it turns out to be genuine, 92 percent of individuals trust other shopper proposals over the corporate ads. Consequently, advertisers from a major gaming organization launched their highly successful influencer showcasing effort #Superlord on the social video application TikTok, which took over Germany.
Streaming Video Ad Engagement
The video was digital marketing must in 2019 and it will keep on being one out of 2020, as per IAB’s 2019 Video Advertising Spend Report. Advertisers report digital budgets increased 25 percent year over year. Consumer viewing habits clarify this budget increase—sponsors go where their clients are investing their energy.
Also, adding videos to your social networks and on your site, live recordings on Facebook Live and Instagram Live get viewed 3x longer than videos that aren’t live. It’s a great opportunity to pay attention to streaming live video promotions in 2020.
Ninety-one percent of purchasers are searching for interactive content on the web. In 2020, content marketing will move its focus to give its audience a large amount of what they need: shoppable posts, AR/VR, 360-degree video, and surveys are only a couple of ways to Interactive content.
Micro-moments are minutes when we go to a gadget— a cell phone—to make a move on whatever we need. Individuals settle on immediate decisions on what to eat, which cafe to pick, what to buy or where to go.
To take advantage of micro-moments in 2020, you should be where the customers are looking for data at the time—as Google puts it, advertisers need to “be there, be useful, be quick.”