As a food blogger, you love writing about the culinary wonders of the world. What may have started as a simple passion has become a successful food blog, one that not only your parents and friends follow but other food bloggers, food aficionados, and chefs who love to learn about trending products and new ingredients. That’s why you’ve been thinking of making your blog into a business. You know that many people make money from blogging, and you want to be one of them.
And luckily for you, there are lots of ways you can make your food blog into a successful business. It’s all about understanding how to draw an audience, advertise your blog, and sell the products and services that are right for you. To learn more, read on.
1 Understand your audience
To a certain extent, you understand your audience already. After all, from food blogging, you’ve built up quite a large following, and many of them are constantly connecting with you, leaving comments every time you blog and maybe even reaching out via email. This helps you understand them. But if you want to start making money from blogging, you need to understand the audience you want to attract. And this might include some people you don’t have much information about.
It’s all about creating a buyer persona. According to HubSpot, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better…A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization.”
It’s no surprise that 65 percent of companies that exceed lead and revenue goals have updated personas within the last six months because you can never learn too much about your customers.
2 Master SEO
Once you understand your customers thoroughly, you’ll understand their needs, too. And this means that you’ll be able to have better search engine optimization (otherwise known as SEO). For example, if you learn that most of your readers are vegans, then you can focus on writing blog posts like “top 5 vegan muffin recipes,” and “best dairy-free yogurt recipes.” Understanding the right keywords your potential readers are using every time they use Google search means that your blog will show up first in their results.
But keywords are just the beginning of SEO. According to Forbes.com, the other components of SEO you need to focus on are meta tags, high-quality content, backlinks, social media use, and optimizing the images on your site. They also recommend analyzing your competitors, to “see what they are doing in terms of on-page optimization, off-page optimization (competitive link analysis) and social media. While you may be doing a lot of the same things they are, it’s incredibly important to think outside the box to get a leg up over the competition.”
Additionally, don’t forget to optimize your site for phone usage. These days, the average US consumer is spending five hours a day on their phone, and if you’re the kind of person who Googles a lot, you know how often phones are used for any search. That means that if someone’s looking up a food recipe or what it means to be kosher, they’re likely to stumble onto your blog on their phones. But if your blog isn’t blog-friendly, they’re less likely to find it (or enjoy reading your content on a small screen), which will affect your SEO score.
To learn more about mobile optimization, check out this guide from Moz.
3 Decide what to sell–and show it off
Now that you understand your audience and how to best draw them to your site, you have to decide what products or services you want to sell on your blog. Depending on how entrepreneurial you are, you can choose anything from making a passive income with ebook sales or advertisements to selling cooking lessons and kitchen products as an ecommerce business. Think about where you see your blogging business heading in the next few years, and take steps in that direction.
Considering that an estimated 1.66 billion people around the world purchased goods online in 2017, ecommerce is always a great idea.
As you can see, turning your blog into a business is simple. It’ll take some work, and you have to slowly build your customer base over time, but it’s all about understanding how to draw in readers and potential customers, using strategies like SEO optimization and social media posts.
How did you get started blogging? What do you love most about it?